Find Your Oasis.
Group Project
Role:
Service design
Concept Development
Project Management
Mission & Vision
To be the oasis that every community looks to for a diverse, affordable and accessible variety of produce, empowering communities through food autonomy.
NetSocial
The Oasis
Service Design | Food Industry
NetSocial, with the introduction of The Oasis, is looking to create a system of food delivery through the usage of vertical farming units. We work to make healthy, affordable, and safe produce available to everyone.
Target area: Food desserts
Final Product
Why it matters.
On analyzing the current vertical farming and produce market we see that there exists a need for a system of vegetable distribution that is advantageous to all sections of society. Most companies focus predominantly on wealthier or white neighborhoods to increase their profit margin. This marginalizes large communities that are not within the target reach.
Problem
Food Dessert
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About 3 million New Yorkers cannot meet their nutritional count for chronic, preventable diseases.
Approximately 750,000 New Yorkers live in food deserts, where the nearest grocery or supermarket is more than five blocks away.
The residents in these of central Brooklyn neighborhoods have life expectancies that are eight years shorter than wealthier neighborhoods in the city.
Opportunity
Leverage existing systems (Vertical Farming), services & technology (Container farming) to achieve food autonomy.
How can we provide fresh, affordable produce to everyone at a reasonable prices ?
Service Design
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Vertical Farming
Delivery
Container Farming
App
Design Components
The Hub
The Hub is a dedicated 20,000 sq.ft vertical farming unit and market. Acts as the center of operations. The project aims to convert this center to net zero energy usage by phase three utilizing organic waste.
MicroPods
The pods are mobile produce stores that go out twice a week from The Hub and is replenished with fresh produce grown from the vertical farms. They stop at strategic points along its routes for short periods of time.
The Oasis
These high-tech container farming units are placed at extreme food deserts throughout Brooklyn. They are meant to provide users with easy access, that is less than a mile of travel from their homes. The Oasis locations can be found through the app.
How will it happen.
Hook Model
The Trigger: App sends user notification of product.
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The Action: Logs onto the App. Multiple choices for user.
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The Reward: Groceries are bought. Users are guaranteed fresh produce from a variety of sources. Cheaper prices than competitors.
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The Investment: Download the app. Annual
and Monthly membership.
Where will it happen.
High-tech container farming units are placed at extreme food deserts throughout Brooklyn. They are meant to provide users with easy access, that is less than a mile of travel from their homes. The Oasis locations can be found through the app.
Marketing
We strive to be the Oasis every community needs.
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TBLD + 3 Design
Multiple models to help reduce the price of our products while also ensuring that we maintain the quality.
State-of-the art technology produces products that consume less natural and vital resources. The vertical farming systems require substantially less amount of water and fertilizers.
Our consumer demand projection indicates sales of 3 million upwards. The annual membership schemes pull
in a base amount.